Wobi requested a brand character that could evoke a sense of relatability, and so Gil was born - a young, approachable character navigating every day insurance scenarios, like taking a mortgage, moving, dealing with a minor car accident and sharing joyful, loving moments with family.
The visual concept centers on simplicity to connect the platform to the everyday moments we all experience, many of which are also part of the insurance world. For this, we chose a clean, minimal illustration style, using a color palette based on the brand’s signature shades. The style features smooth, hand-drawn brushstrokes, combining warmth with clarity.
