A branding project created in honor of Passover, celebrating the most misunderstood holiday dish of all - The Gefilte Fish. Gefilte Fix is a pop-up in Tel Aviv offering exotic and adventurous takes on the classic dish, open during the Passover holiday break.
Branding
Motion Design
We crafted the brand from scratch - including concept, logotype, color palette, a bold collage-style illustration language, copywriting and animations. The visual identity draws inspiration from old Yiddish posters, vintage Hebrew typography and a mix of gritty, urban energy with a playful, youthful twist.
The result: a cheeky, fearless brand that merges the old and the new. The brand language is built on humorous, cynical collage visuals using vintage photos, clever copy full of puns and bold typography that brings structure and balance to the visual chaos.
