Client: Zotea
Branding process for "Zotea", A food truck specializing in bubble tea - flavored tea drinks with chewy tapioca pearls. The branding is built around a concept featuring a bold, illustrated cheetah character and a vibrant visual world inspired by ancient South American and Mayan culture, where tapioca (from the yuca root) originated.
Branding
Illustration
The design blends nature, animals and pre-Columbian statues into a playful, exotic experience. The branding includes hand-drawn, whimsical typography, characters design and an illustration style rooted in Mayan iconography, Aztec-inspired patterns and a bold, tropical color palette.
