Client: Ahoy via Human UI
Ahoy is an insurance company specializing in marine vessel coverage. They approached us to create a brand character that would accompany the visual language across their website, app and marketing materials. We developed an illustration style based on escapist scenes featuring a modern-day sea captain navigating the open waters.
Illustration
To accompany him, we created a sidekick character - a wise pelican who represents the insurance aspect and travels alongside the captain, offering guidance and support.
