Client: Vayu
Vayu is an Israeli startup that offers a billing and revenue management platform for B2B companies, enabling finance teams to handle complex pricing, automate billing and access real-time revenue insights easily. The goal was to create an illustrative language that reflects the company’s values - flexibility, clarity and easy, code-free use. We also created an animation for the logo and a loading state derived from the logo, which serves as a looping animation when transitioning between screens.
Illustration
Motion Design
In a chaotic technological world, filled with complex systems, messy interfaces, and complicated processes, Vayu brings order and flow. The product is not just another piece of technology - it’s an autonomous system built like a balanced ecosystem, which is why we chose to go for the lightest, most airy look & feel as possible. We used simple objects, graphs and arrows to create a clear, communicative and visually light style.
