Client: AIVF via Peanuts studio
AIVF provides an AI-powered system for clinics and IVF labs, designed to support couples on their journey to parenthood. The platform monitors the fertilization process from its earliest stages, using advanced algorithms to track progress and detect potential issues in real time. For the explainer video, we developed a visual language that combines soft 3D objects with clean, hand-drawn illustrations. The creative process also involved crafting infographics and visual explanations of complex scientific processes.
Illustration
Art for Animation
The result is a visual style that conveys both the reliability and professionalism of a medical product, alongside the warmth, sensitivity and humanity essential to such a deeply emotional topic.
