Client: Toyota Israel, Noa Finkelstein
Toyota approached us to create illustrations for a book dedicated entirely to sales employees at their dealerships, featuring employee quotes about customer service and insights from customer interactions. The illustrative style is light, minimalist and human, yet conveys a professional, business-like feel, all within Toyota’s color palette.
Illustration
Toyota aimed to emphasize building long-term customer relationships, fostering trust, and turning every interaction into a positive experience. The book is divided into sections such as Customer Care, Customer Relationships, Customer Satisfaction, Attention to Customers and Inspirational Stories.
